Visual identity development for a supplement brand focused on health, performance, and longevity. The goal was to build a visual universe that balanced sophistication and scientific precision, translating the brand's values into cohesive and memorable graphic elements. The use of circular forms, a blue-toned palette, and an elegant serif typeface was designed to evoke trust, well-being, and innovation.
The project included the creation of a logo, graphic system, brand guidelines, and several application mockups across digital and physical formats. The strategic approach aimed to ensure visual consistency across all brand touchpoints, from packaging to digital communication.
Fictional project developed for exploratory purposes.